H&M - we love fashion

4.7
840K reviews
50M+
Downloads
Content rating
Everyone
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About this app

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

What if you found an item in our app and wanted you to know if it’s available in any of our stores? We have the answer to that — use our FIND IN STORE feature! This feature will show you all available sizes and colours and where we currently have them in stock.

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Turn the H&M app into your own shopping tool — activate IN-STORE MODE when you visit one of our stores. See which of your favourite-marked items are available in the store you’re in, or nearby.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.
Updated on
26 Mar 2024

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region and age The developer provided this information and may update it over time.
This app may share these data types with third parties
Location, Personal info and 3 others
This app may collect these data types
Location, Personal info and 6 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.7
827K reviews
Justyn Tru
28 February 2024
I prefer using an app for online shopping. And H&M's interface is easy to use. That said, it is not reliable. sometimes tou remove things from your cart and they reappear. or you try and add an item to your cart or wishlist, and it refuses to. closing the app will fix this sometimes buy not always. And then you have to look for the item again. been this ways since I got the app months ago, too.
44 people found this review helpful
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A Google user
3 March 2019
4 stars because it doesn't say height or weight of the model and the size they are wearing. Also, too many tracksuit looking outfits and stuff that looks similar. App runs smooth, but still lot of room for improvement. I'm very particular about styles. Hope they update trends more often. If something does catch my eye, its way overpriced for what it should be worth. I feel price is more based on trending product rather than quality of material.
475 people found this review helpful
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Jody Freggens
12 December 2022
I'm new to the app, haven't used it too much, but overall impression is good. Seems to flow nice, is organized and runs smoothly. Reason for 4 stars is because I can't sign in to my account. Enter my email and password and hit the sign in button and nothing happens. I just created my password, so it's not wrong or anything, just the button doesn't work/do anything 🤷‍♀️
151 people found this review helpful
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What's new

Smaller Improvements and Bug fixes